Working to ensure African-American interests are heard- through polling
Working to ensure African-American interests are heard- through polling
Undoubtedly, whether you are running for public office, striving to improve the reputation and visibility of your non-profit organization, or get feedback from a certain demographic; you want that information to be timely, accurate and pertinent. At Stony Island Polling, we are sure you want that informed garnered using the latest technologies, strategies, and tools. We are quite sure you don’t want the same methods used since the first opinion poll was conducted 200 years ago when John Quincy Adams was embroiled in the 1824 presidential election. Many pollsters are relying on the framework on that era.
SIP’s approach to polling takes into account Americans busy lifestyles, which is why we synthesize our polls so respondents aren’t asked to answer more than 10 questions. Multi-mode polling is a staple of our work so are able to cross-check responses and determine the merit and veracity of every question.
Paramount to the above practices we rectify the fact that for too long overlooked communities, particularly African Americans have been excluded from key polls and surveys about today’s most critical issues. Even though this demographic is impacted by the topics being researched; it is so common to hear members of that demographic offer that they have never been interviewed.
Using the latest advances in polling and technology, SIP strives to put an end to such utterances and ensure those exclusions are a thing of the past. Whether it is a public policy issue, political candidate or non-profit matter; SIP attains community insights efficiently, accurately and in a timely basis.
Surveys and/or polls are often described as a "snapshot in time" In other words how a respondent is feeling at a particular moment in time.
Essentially that means a respondent. may answer the identical question differently if asked a moment or day later.
That is why SIP uses more than one mode (text, phone, in-person or computer-assisted) to identify the most accurate responses,
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