Working to ensure African-American interests are heard- through polling
Undoubtedly, whether you are running for public office, striving to improve the reputation and visibility of your non-profit organization, or get feedback from a certain demographic; you want that information to be timely, accurate and pertinent. At Stony Island Polling, we are sure you want that informed collective using the latest technologies, strategies, and tools. We are quite sure you don’t want the same methods used since the first opinion poll was conducted 200 years ago when John Quincy Adams was embroiled in the 1824 presidential election. Many pollsters are relying on the framework on that era.
We bring more than five decades of data analytics, governmental, campaign, and media experience to every project. Our skillset means your final product(s) has been assessed from several key vantage points ensuring quality and accuracy.
SIP’s approach to polling takes into account Chicagoans' busy lifestyles, which is why we synthesize our polls so respondents aren’t asked to answer more than 10 questions. Multi-mode polling is a staple of our work so are able to cross-check responses and determine the merit and veracity of every question.
Paramount to the above practices we rectify the fact that for too long overlooked communities, particularly African Americans have been excluded from key polls and surveys about today’s most critical issues. Even though this demographic is impacted by the topics being researched, it is so common to hear members of that demographic offer that they have never been interviewed.
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